Introducing the Big Ass Fan Co.
My Uncle, Rick Oleson, is an Industrial Designer / Engineer at Big ass. He's an engineer with a sense of humor, which is a bit of an oxymoron... and a great fit with Big Ass corporate culture.
The Big Ass Fan Co. was originally called HVLS Fan Co., yet every time someone saw one of their huge industrial fans (up to 32' feet in diameter!) the universal comment was 'wow, that's a big-ass fan'. In a bold move of marketing genius they changed their name to Big Ass Fan Co. and never looked back. The name defines the company and the product, in a most unforgettable way. Anyone offended by the name needs to stop taking life so seriously; you can take your job and products seriously, and still make fun of yourself at the same time! I like their style..
I love the industrial 'Powerfoil' models. No question, we will be installing a Big Ass Fan in the next [new] design studio at FYI. We may even need to design the building around our Big Ass Fan!
Check out this pic; [Amazing] (there is a airplane in the pic too).
They didn't reinvent the wheel, just the fan.
TR